Particular audience Essay

It is confidence building to remember that all experts were at one time students and entry-level members in their career fields. With this in mind it will help to alleviate some of the stress and anxiety you might feel when you first make contact with them. There are many possible avenues to locating and interviewing an expert. However, there are key tactics that can be utilized in order to increase your chances of landing your first choice. This brief essay will outline a plan of action in order to increase the odds of finding success with your expert interview. To begin, make a list of possible experts relevant to your subject. Some of the best ways to find these experts are in calendar of events in newspapers, magazines and on television. By keeping your options open you can rest assured that if for some reason one of the experts does not wish to participate, you will at least have back-up options. The next key, after locating your expert and establishing a method of contact – whether online of offline – is to establish your credibility. Tell them or send them a link to where they can find examples of your work, or of the institution that you represent. This will show them that you are legitimate and that your will reach a particular audience. Once you have established a working relationship you need to set a date and time. Remember that you are asking for their time, so be as flexible and accommodating as possible without compromising your deadline. When the interview comes, be prepared. Have your recording equipment ready and make sure you have done your research so that you can ask insightful questions. The more prepared you are, the more relaxed you will be. At the conclusion, let them know you will send them a copy of the interview for their records and thank them for their time.

Radical Leadership Essay

1.Describe Ricardo Semler’s leadership style. What do you think the advantages and drawbacks of his style might be? Ask your students to select two leadership models that would help to portray Ricardo Semler’s leadership style. In his own words, Semler is the â€Å"leading proponent and most tireless evangelist† of participative management. He places little emphasis on traditional features of corporate management as he avoids written rules, policy manuals, dress codes, and organization charts. Semler empowers employees to make managerial decisions, including strategic plans and leadership positions for the company. Challenges incurred in implementing Semler’s leadership style might occur in the recruitment of qualified individuals who are a good fit for this organizational culture and providing the training and development needed for employees in this type of work environment. 2.What challenges might a radically â€Å"hands-off† leader face? How could those challenges be addressed? A manager who adopts a radically hands-off leadership style faces challenges as well as opportunities for managerial success. In using this style, a leader places a great amount of trust in the ability of employees and in their dedication to the achievement of organizational goals. The efforts required to reach these goals may require a willingness by employees to â€Å"go the extra mile† and to show a high degree of devotion to the fulfillment of the leader’s vision for the company. A leader who uses the participative management approach should support training and development programs for employees in order to equip them for empowerment and leadership roles. This leader must be an individual who gives credit to the employees who are responsible for the successes of the organization. Moreover, a leader who adopts the participative management approach should recruit and train for diversity. The implications for training involve emphasis on situational and contingency models. Managers must be willing to seek employees who have strengths that are lacking in management. By hiring employees who supply needed qualities and skills, managers are gaining employees whose strengths complement the skills and talents already present in the organization. 3.How could future leaders be identified in this organization? Would leadership training be important to this organization? Discuss. By exercising the responsibility and authority already given to them by management, employees of Semler are preparing to be future leaders of the organization in their work every day. These employees are truly learning by doing—one of the most effective methods of training. By empowering his employees, Ricardo Semler enjoys the opportunity to observe their skills, dedication, and leadership qualities firsthand. Thus, his ability to identify potential leaders is greatly enhanced by his leadership style. 4.What could other businesses learn from Ricardo Semler’s approach to leadership? Managers in other businesses could learn about the benefits of empowering and equipping employees to make major managerial contributions to an organization. By carefully observing and studying Semler’s leadership style, other leaders could gain insight into the value of establishing trust between employees and management and demonstrating confidence in employees’ ability to assume leadership roles.

Joesph Plum Martin Narrative of a Revolutionary Soldier

Revolutionary Soldier During Joseph Martin journey in the revolution war he found himself not agreeing with many of the things the other soldiers were used to doing. The other soldiers were used to always getting what they wanted, when they wanted it. In order to do this, whenever they needed something, such as food they would just barge into nearby homes and demand for what they wanted. Most home owners knew that if they didn't do what the soldiers asked, that things would go very bad quickly. Meaning a large amount of the home owners would just be friendly and give the soldiers what they wanted just to keep the peace.Also some of the home owners enjoyed getting a visit from the soldiers because it made them fell wanted and thankfully to help support a fellow soldier. Martin didn't have the same view as many of the soldiers did on this certain activity. Well he was involved with doing that activity he would feel guilty and wanted to apologize to the family because he didn’t t hink they deserved such a thing. He didn’t enjoy doing it because he believed it was rude and that they were abusing their power of authority. Before he went to war he learned right from wrong and would never imagine doing such a thing to innocent citizens in the area.The only reason that he would participate in this activity was because Soldiers during the war had been doing it prior to when he entered the war and he didn't want to deal with all the others soldiers by telling them his real opinion on it. Also he needed the items the other soldiers were asking for as well but just wanted there to be another way for them to get it. Even though he didn't agree with many of the things he had to do while he was gone at war, going into other people's home uninvited was the thing he disagreed with the most. Even thought he was there for many days, they were a few days that he remembered quite well.One day he remembered was when he was just relaxing at the cabin he was staying at wi th some fellow soldiers, when two lovely women come over to talk to them. They had a great conversion with the ladies, and the ladies ended up inviting them over to their place to visit more. Soon after arriving at the ladies place, the ladies expressed to the soldiers that their closest neighbors weren't very respectful to them. † when the mother observed that it had been quite cross and crying all Martin, â€Å"I have been threatening,† said she, â€Å"to give her to the Yankees. â€Å"Take care,† said the wagoner, â€Å"how you speak of the Yankees, I have one of them here with me. † â€Å"La! † said the woman, â€Å"is he a Yankee? I thought he was a Pennsylvanian;—I I don’t see any difference between him and other people†. The men didn't like that because they believed that all women should be treated with respect. As the soldiers they were, they decided to all march over to the ladies neighbors and demand for food in a vi olent way. At first when the soldiers arrived the man who opened the door wanted to put up a fight and not let the soldiers demand for items they needed just because for who they were.Soon after the man realized he wasn't going to win the fight he let the soldiers come inside his house and told his wife to make some bread. Everything turned out fine, the soldiers got what they wanted and the neighbors didn't get hurt. Although Martin wished they would of aproshed the situation differently and more safely. In most situation Martin at least understand why the soldiers would go to ransoms people house, it was because they had something they needed. But one day was different and Martin really didn't agree with the other soldiers. but when we came to their stables, then look out for the women; take what horse you would, it was one or the others â€Å"pony† and they had no other to ride to church; and when we had got possession of a horse we were sure to have half a dozen or more w omen pressing upon us, until by some means or other, if possible, they would slip the bridle from the horse’s head, and then we might catch him again if we could† On this day they soldiers decided to go into the local village in order to get some items they needed.Well at least that is what Martin thought. After they got there the soldiers were crazy and were taking everything they could even if they didn’t need it in the first place. Like the good man he was, Martin turned out only taking the necessary items he personal needed. By doing that it left the village a mess and all the villagers scared and upset. Also making Martin very unpleased with his fellow soldiers. Even though Martin didn't agree with making innocent citizens in the area give them what they wanted or else.Or messing up a village for items they needed along with unnecessary items. Martin decided early on during this war experience that he was just going to go with the flow of what everyone else was doing. That way he doesn't had to end up telling the soldiers his opinion and deal with any conflict there may be with it. He was afraid of the superiors reaction to what he thought and he didn’t want to be punished for his thoughts.Even though his biggest trouble during the war was taking items from innocent citizens, there were many other circumstances that troubled him as well such as the conditions that he had to work under where horrible and they contributed to many people getting sick. â€Å"I had the small pox favorably as did the rest, generally; we lost none; but it was more by good luck, or rather a kind Providence interfering, than by my good conduct that I escaped with life. † They marched and marched and they would push their bodies to the limit.They fought under tough conditions and through the winter without a reliable way to get warm. Joseph Really did not like this at all he wanted to be warm and be able to stay healthy. Throughout this book Martin had many views on the revolutionary war. Most of them were negative such as he didn’t like taking supplies from the villages. The conditions of the war were really rough and he ended up getting small pox from that. He nearly lost his life from the small pox.His view before he entered the war and his view after were completely different. The war changed him and his view on the whole thing. ——————————————– [ 1 ]. Martin, Joesph P. A Narrative of a Revolutionary Soldier. USA: First Signet Classics Printing, 2001. Print. Ch4 [ 2 ]. Martin, Joesph P. A Narrative of a Revolutionary Soldier. USA: First Signet Classics Printing, 2001. Print. Ch4 [ 3 ]. Martin, Joesph P. A Narrative of a Revolutionary Soldier. USA: First Signet Classics Printing, 2001. Print. Ch 3

Ethics in Criminal Justice and Criminal Procedure Assignment

Ethics in Criminal Justice and Criminal Procedure - Assignment Example As the report declares implementation of the ethical criminal procedures helps in identifying the degree of punishment for different criminal acts. Moreover, it distinguishes formerly legal acts as immoral and unethical, for instance, historically minorities and women were not allowed to vote or to help slaves as per the law. However, in the last few decades it was recognized as a highly immoral act therefore women and minorities are now given equal rights when it comes to vote or protest against oppressive governments. On the other hand torturing prisoners so as to take personal revenge may be legal in some countries but it is an unethical act. This discussion stresses that practicing ethics in our routine life is somewhat different to the implementation of ethics in law. For instance, if in real life we see someone depriving people of their freedom or stopping them to carry out their daily activities then on general basis it would be considered as unethical. But in law police is usually ordered to treat prisoners in the same way and then it is also justified with theories of criminology. Furthermore, in real life people are called as immoral if they try to keep an eye on others’ activities while on the other side law enforcement agencies spend huge monetary resources and time in spying and undercover intelligence. This substantiates that ethical approach greatly varies when it comes to real life and criminal justice.

E-crime investigation. Security breach on a Linux Operation System Assignment

E-crime investigation. Security breach on a Linux Operation System - Assignment Example If we elaborate these further, the first time stamp named as ‘modify’ or the ‘mtime’ is updated when there is some change or modification. Likewise, in case of a directory, the time stamp is updated when there are changes / modifications or deletion occurs within the file in that particular directory. The second time stamp known as the ‘atime’ is updated for a file when it is executed or accessed. The third time stamp Change that is called as ‘ctime’ is updated when the data structure enclosing metadata of a file is accessed by the file system to define information of a file including owner, group name, access rights etc. are modified. However, during a forensic investigation, MAC times can provide a comprehensive clues if remains unchanged. Likewise, it illustrates the changes that occurred on the file system. Andy will use the TCT mactime program that is a part of the TCT tool kit for printing the MACtimes for a series of files to get an in depth view of what actually happened and how the hacker has compromised the system. Likewise, the mactime program develops a database of time stamps linked with the files of the system (Nemeth, Snyder et al. 2007). It was detected that on September 20 i.e. few days after the initial compromise of the system, the hacker entered in the system via a telnet command and started manipulating file system and server. The command below demonstrates evidence: Sep 20 00 15:46:05 31376 .a. -rwxr-xr-x root root/mount/usr/sbin/in.telnetd Sep 20 00 15:46:39 20452 .c -rwxr-xr-x root root/mount/bin/login ... -rwxr-xr-x root root/mount/usr/sbin/in.telnetd Sep 20 00 15:46:39 20452 .c -rwxr-xr-x root root/mount/bin/login After one hour of the system being compromised, a directory was established named as /dev/ttypq/ on the file system and soon a distrustful and unknown file starts appearing and modified on the file system. The most suspicious files were named as ipv6.0, rpc.status and rc.local. Sep 20 00 16:49:47 949 ..c -rwxr-xr-x root root /mount/etc/rc.d/rc.local 209 ..c -rwx------ root root /mount/usr/sbin/initd Sep 20 00 16:50:11 4096 .a. drwxr-xr-x operator 11 /mount/dev/ttypq/... Sep 20 00 16:52:12 7704 .a. -rw-r--r-- root root /mount/lib/modules/2.2.16-3/net/ipv6.o 209 .a. -rwx------ root root /mount/usr/sbin/initd 222068 .a. -rwxr-xr-x root root /mount/usr/sbin/rpc.status Andy’s investigation addressed the ipv6.0 file that was a modular visible string related to the suspected sockets of the network i.e. TCP port 32411 and TCP port 3457, more than one user account names, ille gitimate use of the Ethernet interface to relay all the traffic visible on the network. prover# strings ipv6.o check_logfilter kernel_version=2.2.16-3 my_atoi :32411 my_find_task :3457 is_invisible :6667 is_secret :6664 iget :6663 iput :6662 hide_process :6661 hide_file :irc __mark_inode_dirty :6660 unhide_file :6668 n_getdents nobody o_getdents telnet n_fork operator o_fork Proxy n_clone proxy o_clone undernet.org n_kill Undernet.org o_kill netstat n_ioctl syslogd dev_get klogd boot_cpu_data promiscuous mode __verify_write . . . o_ioctl adore.c n_write gcc2_compiled. o_write __module_kernel_version n_setuid we_did_promisc cleanup_module netfilter_table o_setuid check_netfilter init_module strstr __this_module logfilter_table sys_call_table In the above strings, a string named as adore.c

Social networking Essay Example | Topics and Well Written Essays - 1500 words

Social networking - Essay Example Therefore, this paper seeks to critically evaluate the positive and negative impacts of social networking on human relationships. Social networking has significantly increased over the past years due to several reasons. There are different social sites such as MySpace, Twitter, YouTube and Facebook among others. However, Facebook has become the most popular social network across the whole globe due to various reasons. Established in 2004 by Mark Zuckerberg, Facebook was initially intended for college students but it has expanded to encompass the whole world and it currently has more than 500 million users surpassing other social networks such as Myspace (Coyne Elliot, https://sites.google.com/site/elliottcoyne8292/research-paper---effects-of-social-networking N.D). The number of Facebook users is increasing on a daily basis and it can be seen that all age groups are using this social site for their communication needs. This section of the paper outlines some of the benefits of using social media such as Facebook. Basically, social media is very effective in linking people from different places across the globe. For instance, it is possible for people to search for friends as well as relatives through the use of social networks such as Facebook. The use of this social network is very effective since it helps people to stay in contact regardless of the distance that can exist between them. Users of this communication platform can upload their profiles including pictures and they can also share what is in their mind with friends and relatives. Culture exchange can be enhanced through the use of social media such as Facebook. This allows other people from different backgrounds to learn cultures belonging to other individuals. This is very important since it helps to promote social cohesion among people from different social backgrounds which helps to build good relations among different people. The other advantage of this social

Report of investing in London office market Essay

Report of investing in London office market - Essay Example fully analyse different elements influencing the market before investing in it in order to make sure that the investment is profitable in long run (Ball, Lizieri, and MacGregor, 1998). For this purpose, the economic, political, institutional, social, legal, and many other factors are explored and investigated to understand and comprehend the future implications for the London office market. Apart from this the supply and demand and other important elements like property planning and pipeline projects with reference to the different regions and breakup of the overall London office market have been explored and analysed in order to get better understanding of the overall market and industry. London is considered as major financial hub not only of UK where major business giants are operating their businesses. It is considered as one of the command sector of the global economy. This feature of London makes it more appealing city for foreign investors. London economy can be best measured through Gross value added (GVA) which demonstrates the contribution of not only individual industries or sectors but also the individual producers present and working in the boundaries of London. The GVA also measured the income generated from employment by production of goods and services. The latest data of Gross value added produced by ONS in December 2011, London contributed 21% of the whole UK and per head which is around  £35,026 (more than  £15,000 than UK average) in 2010 (The Guardian, 2012). According to the research conducted by the city group, London is likely to have more GDP than any other city in the world from by 2025 due to its exceptional growing financial service. Currently it is the one of the tenth largest GDP contributor in the world in term of US dollar. A recent research conducting for London offices shows that almost 60% of the commercial property investment in central London was made by foreign investors from 27 countries in 2011 which is considered as

Starbucks in India Coursework Example | Topics and Well Written Essays - 1250 words

Starbucks in India - Coursework Example India is said to have big land and therefore it is not a surprise that its major products are from the agricultural sector. Most of its exports are agricultural with the textile and leather industries the leading ones. In fact, the agricultural sector in India is said to contribute about 25% of the country’s GDP. Textile industry employs a lot of people both directly and indirectly. The other major industry in India is the chemical industry which is known to be among the oldest industries in India. The industry is known to produce about 70 000 commercial products. Food industry is also a common one in India. Starbucks is a company that deals with agricultural products it has a high probability of succeeding in India. It will add to the agricultural sector and this could have influenced it (Paunikar, 2004). Indian economy has grown significantly over the last one decade. The economy is actually showing promising trends that are attracting more and more investors to India. The economy of India has developed courtesy of agriculture and the decision of the state to eliminate socialism as well as the centralized bureaucracies which were high ineffective. Liberalization was a key factor to the growth of Indian economy since it opened the way for foreign investors and this is a factor that could have influenced Starbucks (Paunikar, 2004). India has improved in terms of infrastructure. The roads have opened to the rural areas and it is easy for farmers to transport their agricultural goods to the markets. Mumbai and New Delhi are two towns that have an efficient railway system that can also be used for transportation purposes (Paunikar, 2004). The accessibility of these towns might be one of the factors that Starbucks considered before opening operations there. Starbucks is planning to continue expanding its presence in India and Asia in general. By the end this

Deviant Then, Revered Now Coursework Example | Topics and Well Written Essays - 250 words

Deviant Then, Revered Now - Coursework Example For his work, he was posthumously awarded with ‘President’s Medal of Freedom.’ Talking of the eight people, who received this award, President Obama said, â€Å"Each of them was an agent of change. Each saw an imperfect world and set about improving it, often overcoming great obstacles along the way.† (â€Å"cbs5†). This tremendous change in perception of people of U.S.A. towards Harvey Milk was brought about by a series of events. What triggered this change was the acceptance of homosexuality by American Psychiatric Association. The same association had earlier considered homosexuality to be a ‘mental illness’. Some political issues also contributed to the cause. In an attempt to gain the votes of LGBT (Lesbian Gay Bisexual Transgender) society, democratic leaders refused to discriminate based on sexual orientation and supported gay rights. Clinton, during his tenure, authored an executive order banning discrimination based on sex. All the hard work of gay activists has paid off and citizens of United States of America have realized that the sexual orientation of a person is a private, and not public, issue; that looking down on a person because he/she is homosexual is unjust. Most of the provinces have legalized same sex marriage. (Head) .All this began with a man who was unabash ed of his homosexuality and refused to be treated like criminal for being so. Harvey Milk was offered a tribute in the form of the movie ‘Milk’ that was released in 2008. In my opinion, the events mentioned above did not lead to a change in the perception of American citizens towards Harvey Milk. Rather, it was Mr. Milk’s work for gay rights and his acceptance of himself that led to the above events and finally, towards the freedom of

The Things They Carried Essay Example for Free

The Things They Carried Essay 1. Jimmy’s love for Martha is in a very real and literal sense in his mind. This love was constructed in part from a brief encounter they had in the past and established and elaborated on, by his loneliness and battle fatigue brought on by the war. I believe he has constructed this relationship with her because of this. It’s not entirely clear in the story if his love is genuine or merely a catalyst or distraction to transport him away from the world he now lives in, where there is no love or morality only death, pain, and destruction. 2. Jimmy seems to mostly think of Martha when he is feeling alone, when things have become still, or the war has become too much and he has to escape. This is why when his platoon member is in the tunnel, he thinks of her because he knows the place he is in and the danger he could face. It all becomes too much and Jimmy needs to escape for a time. 3. Ted Lavender’s death could be described as a result of carelessness. Maybe in the story he is described of being fearful to the point he was self medicating to numb himself to the reality that surrounded him. On the other hand later in the story the author eliminated the fact of â€Å"in times of war men will sometimes do anything escape†, maybe in some respect Ted was inviting death as means of relief. 4. I believe Jimmy uses this excuse to justify actions and behavior of ordinary men and sometimes even boy’s place an extraordinary and incredibly stressful situations. It excuses him because he falls into the same category of everyone else in the same situation. There are times when men regardless of differences can come together because they all understand a common thread. On the other hand Jimmy’s ranking of Lieutenant places him in a position of leadership and the tie that holds and protects the lives of other and must disassociate himself from excuses to do this. 5. The soldiers make jokes about the war to minimalize what is happening. If you can laugh about something it cannot be that bad. It is also a form of comradely and escapes. 6. The author uses and develops the idea and descriptions of weights in this story to convey to the reader the burden both literal and psychological the soldiers had to endure. Because the author goes into such great detail illustrating to the reader you can almost feel it upon yourself. 7. Jimmy sacrifices his heart at first for one sided love then his duty as a leader and protector of his men. I think he does this because he is human and looking for the same thing everyone else is, a sense of home and normalcy. 8. Jimmy changes in the end of the story by letting go of something that had been weighting him down, pretends to see the love of someone who did not live him back, and has accepted the fact of this situation. It seems he has lost his escape in loving Martha but has gained a sense of closure and will probably help him save his sanity and allow him to be a better soldier and leader. 9. I think the war will seem more real to jimmy now because he is totally immersed in it. He no longer has that place he can go to, to escape. Thinking of Martha and pleasant things and times surrounding her allowed him to be saved from the everyday stresses tragedies, dehumanization’s, and hell of the world of war all around him.

Example Answers to Questions on LVMH

Example Answers to Questions on LVMH LVMH is known as global giant who is famous for its luxury product. The company is based in Paris France, with strength of more than fifty six thousand employees from all parts of the world, the total number of employees include just the 33 percent from France. The foundation of company was laid down with 50 luxury brands in the year 1987, now the organisation is decentralized and they are grown and passing through different stages of organisation evaluation and achieving different landmarks in their business. All the main offices and head quarter of the company is at the capital city of France, but the organisation can be called as multi culture because they include persons in the higher management and staff from different backgrounds, cultures and countries. Structure and Operations of LVMH LVMH is a group of fifty different companies who have about 450 subsidiaries in different locations round the globe; every company has its own way of doing their business with their president and the process through which they have set up that which subsidiary will report to whom. The management of LVMH has divided different business operations into five zones globally; following are the five zones of LVMH business France America Europe Asia Pacific and Japan To achieve the business standards and improved organisational quality the LVMH uses different approaches at different business zones, but the most common and most widely used is international mobility, they believe in international mobility of their higher management and skilled staff, which include vertical and horizontal moves within the organisation and geographical placement at different business locations and business zones. Working with different cultural environments is very necessary for global organisations like LVMH, they need to develop their employees skills and competencies to smoothly operate in multi cultural environment, but lucky most of their expatriates are internationally experienced so this is not to difficult task for the higher management of LVMH to work in multi cultural environment. But they do provide pre departure and post arrival training to all of their expatriates and international mobile staff about the cultural values and other necessary information which they have to deal with during their stay in the country. Introduction to Task 1 Indentify three key HRM activities in LVMH and discuss how they fit into overall corporate objectives of the company. Argue which model of HRM LVMH deploys and why? Identification of HRM Activities The three key HRM activities which I have identified from the LVMH case study are following Recruitment and Selection Career development and International Mobility (T D) Employees Appraisal System Recruitment and Selection (R S) As LVMH is a global giant with global operation, it is necessary for LVMH to have talented staff to retain their global position as giant and provide their customers good services in order to have a good name for the organisation. At start LVMH human resource department was sometime lacking in international experience, competing in a global environment, so LVMH decide to attract, develop and retain managers with global experience (by 2001 it had 260 expatriates and 650 other employees working in a country not their own) To achieve the corporate goals LVMH is following a very comprehensive and realistic approach i.e. the LVMH subsidiaries HR directors coordinate with the business groups through monthly meetings, in order to identify the vacant positions throughout the world and also study the list of potential candidates within organisation who has potential to progress through new assignment within the year. After that vacant positions are announced on the company website, so anyone can apply for that position worldwide, so LVMH attract professionals from all over the world not just for economic benefits but through exciting career development opportunities, which help LVMH is getting professionals from all over the world and achieve their corporate goals. Career Development and International Mobility (T D) From its creation LVMH is an international organisation, and to meet the needs of an international organisation, they were lacking in their human resources and their international management skills. E.g. in 1987 too many mangers were not fluent in English so the management sought to create a team of managers with working knowledge of international market. To have a professionally trained international class team it is important to have plans for career development of employees. At LVMH they dont focus too much on formal trainings but instead of that they prefer Mobility, mobility like vertical, horizontal and geographical moves in organisation, In order to polish their skills and get experienced in an international environment, like once a French insurance specialist in the fashion business unit was sent to Romania to head a shoe factory. To have an international business specialist management team LVMH focuses on international mobility instead of expatriation, because a person sent from UK to France is more likely to return and work in UK with good experience got their in France. The international mobility policy is a part of career development which requires the training of global mangers on limited time basis. The HR department convince a manager to become internationally mobile by offering them more challenging job with more freedom to perform his task than home. One positive aspect of LVMH international mobility is to take risk in order to develop high potentials. LVMH has two type of high potentials HP1 and HP2, an HP1 is an individual going to have top management position (like board of director) while HP2 is an employee go a step or higher in management hierarchy. Employees Appraisal System Appraisals done properly are an honest attempt to appraise someones current performance (i.e. behaviour) and to help them identify how to improve. (Honey, Peter Improve your people skills, second edition, 09) Appraisal is required to recognize ones work and get your employees motivated and stick on to the organisational goals. Most of the organisations have a systematic way of appraisal like once in year, after accomplishment of a task. At LVMH performance appraisal system is not only based on results but also to propose and implement new ideas. A very good approach to appraise someone is to appraise ones ideas, because it is not necessary that the top level management can just produce good ideas, newly employed young and energetic people can produce ideas which may be not based on experience, but through the latest and updated knowledge and resources they have (like technology). So LVMH try to achieve their corporate goals and objectives through appraisal system. Which HRM Model LVMH deploys LVMH has deployed the European model of human resource management i.e. Best Fit model. Because in best fit model organisation identify HR strategies that fit their business e.g. market, labour, size and structure of the organisation. Justification of using Best Fit model At LVMH they have different HR activities which clearly state that which model they have deployed in their organisation. If we take the example of International Mobilization the concept behind this is Best Fit as Boxall and Purcell described decisions over selection / recruitment, development and training are strategic in nature and have to be harmonised with corporate strategy. LVMH is working in different countries dealing with different cultural people, as HR activities vary from cultured people, as HR activities vary from cultural to cultural, so using the best fit approach they deal each country / subsidiary in the way which best fit them. At LVMH the HR strategies and business strategies are inter dependent, which is according to definition of (Armstrong, 2003) states that best fit approach is Inter-dependence between HR strategies and business strategies. Introduction to Task 2 The requirement from this task is to provide information on the key approaches that how LVMH manages its employees training and development. What are the strengths and weaknesses of their system and provide recommendations to LVMH board of Directors on how to improve its strategy towards TD of its staff management. Training and Development Training is the process of altering employee behaviour and attitudes in a way that increase the probability of goal attainment [1] or we can define training as the formal and systematic modification of behaviour through learning which occurs as a result of education, instruction, development and planned experience [2]. Development is any learning activity which is directed toward future needs rather than present needs, and which is concerned more with growth than immediate performance [2]. How LVMH ensure their employees T D To ensure their employees skill development and equipped them with latest skills and knowledge of management LVMH has a variety of training and development programs. The main focus of all these activities is on to prepare their employees to meet the high market challenges and to ensure the achievement of their organisational goals and objectives through proper utilization of human resources. Following are the key approaches which LVMH use for their employees training and development. International Mobility Career Management (Organisational Management Review OMR) Inter Cultural training International Mobility At LVMH international mobility is an activity for gaining high career mile stones, and develop manager to take the global management positions and enable them to work at a multi cultural and out of their home countries. International mobility is likely to entail a radical functional move. Through international mobility the managers are put into new situations to help them develop new skills and prove their courage. Through international mobility LVMH try to identify the potential individuals who are ready to go for an international assignment and have capabilities to carry out the duties of expatriates. The company provide so many opportunities to its international mobile staff, it attract mangers to international assignments through exciting career development prospects and not through economic incentives, even though its incentive program is competitive. This is a part of career development, they dont dispatch expatriates because of a lack of local talent but they international mobile employees have to fulfil two profiles , one is to those sent by the headquarter to control its subsidiaries and protect its interests and the other is to ensure information, organisational business and to harmonize the procedures. Career Management (Organisational Management Review OMR) To provide their employees an insight into their career development LVMH has a career management process which is known as Organisational and Management Review (OMR). This is an annual process in which the HR objectives of the company are reviewed and set the organisational need for the next three years, that which employees need what sort of trainings and list the potential employees ready for international assignments and to prepare them and train them for the top management position. They use the OMR for maintaining the list of the candidates ready to move and assess their current development. Inter Cultural training To become an internationally mobile or expatriate the employees of LVMH needs intercultural training to adjust quickly, because international position usually has to be filled very quickly, which leaves little time for intercultural training. LVMH normally chose those employees to become internationally mobile / expatriates who has some past experience of international environment. They are extending training to both the employees and his or her family, and for time being both pre departure and post arrival training limited to just language training, which LVMH needs to extend to properly prepare their employees for the position of expatriate. Recommendation for LVMH Board of Directors Keeping in view the above discussion about the training and development in LVMH, I will recommend the board of Directors of LVMH as As LVMH believes in international mobility, and select those employees who has some past international experience, but that is not enough to hold an international management position. So it is recommended to start a structured long term training program to develop a pool of employees for international mobility. When an employee is going to take position as expatriate he / she should be provided enough time to get trained about that country culture, people life style, management styles preferred in that country and the environment of business. LVMH has the opportunity to have proper training and development courses for their support staff and non managerial employees to improve the standard of their daily organisational and business activities. Introduction to Task 3 The requirement from this task is to apply Balance Scorecard to LVMH, and critically review the performance of HR and provide suggestion that how to improve their HR performance. What is Balance Scorecard This system is used by good and large scale organisation for the strategic planning of their business, and is widely used in the business organisation, government institutions and some of the large scale nongovernmental organisations in order to improve the level of their business strategies and align that with their organisation vision, improve the standard of communication in and outside the organisation, and how to monitor their performance keeping in mind the business goals and strategic objectives of the business. Balance Scorecard for LVMH To maintain a balance score card for the LVMH following issues / topic of the HR will be addressed in the balance score card, and the will provide ideas on how to monitor the performance of the HR department. Learning and Growth Perspective Internal Perspective Financial Perspective Learning and Growth Perspective Objectives: Improve the standard of learning of HR staff in making the strategies and deciding the corporate goals, and make them able to be sent on international assignments. Description: Make the HR staff able for international mobility. Corporate Objectives Performance Measures Identification of the candidates who have enough skills, competencies and confidence to become and international mobile officer. Complete the progress and perfromace reports of all employees. Identification of the HR skills of all staff of the HR departments and also for others. Verification and validation of all the HR skills of employees time by time. Actions: Objectives: improve the attachments and dedication of HR staff toward the organizational goals and objectives of the LVMH Description: what are the weaknesses and strengths of the HR department employees, and what activities are needed to improve the skills and competencies of the employees? Corporate Objectives Performance Measures Testing and validation of the HR staff performance and focusing on the weak areas which needs to be improved. Organization special procedures for the maintenance of the employees personal and professional skills record. Actions: Objectives: Modeling and creation of the performance management indicators and improving the standard of communication within the organization. Description: to develop the new systems and those which are already in practice in the industry, or implementation of the standard procedures for the performance management and communication improve the communication. Corporate Objectives Performance Measures Improve the individual alignment and attachment with the strategic plan of the organization by providing them incentives Improve the standards of already implemented communication. Create an implementation plan to model best practices Take the staff on board while deciding all these issues, and take their opinion through survey or some other activity, and make them realize that this for their improvement, and value their feedback. Actions: Internal Perspective Objectives: enhance the employees commitment with organization, and make them proud to be a part of LVMH Description: Satisfy the employees being a part of LVMH, and make them realize that LVMH cares for them. Actions: Corporate Objectives Performance Measures Make the LVMH a good place for work with. Design good strategies for employees involvement and satisfaction. Give attention to employees survey results and feedback. Evaluate the turnover data. Objectives: making the recruitment process effective Description: develop new and enhance the existing recruitment process to make this dream a reality that right person on right place at right time Actions: Corporate Objectives Performance Measures What are the key area of working with LVMH Make the use of technology in recruiting process Integrate good employer story and branding efforts into recruiting Look at the turnover rate How much customers are satisfied with the organization employees. How much management is satisfied with employee performance? How can LVMH improve their HR performance? As LVMH is a global giant doing operation in different countries with a group of 50 companies and 450 subsidiaries, they have very good approach to manage their employees all over the world, and ensure the personal and professional growth throw different activities arranged by the HR department of LVMH. After studying the case study there are some HR activities and operations which can be make much more influential in achieving the organizational goals and objectives. The HR department may start management courses for their middle level and primary level management team, to ensure their growth to take over the future top level management positions Employees ready for international mobility should be given proper training before they go on assignment, though LVMH provide some pre departure and post arrival training but it is needed to have a very structured training program which provide complete knowledge and information on how to work as expatriate. The process of inter-cultural training has much more potential, so the training should be extended to subsidiaries level to make a pool of employees aware of the different cultural values and available for any cross cultural assignments. LVMH needs extend their recruitment and selection process not just to those countries where the company is in operation, to global recruitment and selection in order to get a big pool of potential candidates from all over the world and then select the appropriate individuals on the basis of merit which best suit the organizational goals and strategy.

Philosophy :: essays research papers

My Philosophy 02150 I often sit and wonder is there a greater being that created all that is around us? I always find myself with the same conclusion there must be. Everyone was created for a purpose even if that is to be a shoulder to cry on or an ear to listen, that might make a difference in their life. Everyone has their place and who they are in the world. Everyone should have the freedom to not be judged and the freedom to express their individuality. Love should be expressed more between people, a simple smile is a sign of love for another. Love can't be defined but only felt. Be grateful for the gifts God has given you, you don't understand what they meant to you until they are gone. Relationships with others good and bad; build character. Don't worry about the small things as much focus on the larger and the future. We feel emotion it is a great gift given to us, emotion are the basis of life, all our thoughts are surrounded by emotion. Emotions can't be defined they are to complex to understand and try to explain; a child could say they are sad when a parent dies while another child could say they are sad when a parent hits them; is this the same emotion? the eyes are a window to the soul. They give us a sense of emotion that is being felt, looking deep Into someone's eyes can create many complex feelings. Communication is the most important aspect within a relationship it help to express feelings, thoughts, dreams and it takes a good listeners to carry a conversation. The best thing you can do for someone is love them. Nature cleanses the soul a cool rain or just string at the stars on a clear night can do wonders for the soul. If it's to be it's up to me. Life is full of excitement it's a matter of waking up to discover it. It's a good quality to be a dreamer and always imagine what or how things could be different. A bigger problem then world hunger or war is how we treat each others not everyone is treated equal or with respect. This is what we have to start worrying about before the larger issues. Life's stories and experiences make us who we are.

Rhetorical Figures in Leda and the Swan Essay -- Leda and the Swan Ess

Rhetorical Figures in Leda and the Swan   Ã‚   "Leda and the Swan," a sonnet by William Butler Yeats, describes a rape.   According to Perrine, "the first quatrain describes the fierce assault and the foreplay; the second quatrain, the act of intercourse; the third part of the sestet, the sexual climax" (147).   The rape that Yeats describes is no ordinary rape: it is a rape by a god.   Temporarily embodied in the majestic form of a swan, Zeus, king of the gods, consummated his passion for Leda, a mortal princess (Perrine 147).   The union produced two offspring: Helen of Troy and Clytemnestra, Agamemnon's wife.   In recounting this "momentous rape" with "large consequences for the future," (Perrine 147) Yeats uses rhetorical figures in each of the sonnet's three stanzas.    The figures in the first stanza create tension and portray the event.   All definitions for the rhetorical figures mentioned in this essay are derived from Lanham's A Handlist of Rhetorical Terms.   Yeats opens with an example of brachylogia, brevity of speech.   His elliptical fragment, "A sudden blow," recreates the stunning impact and tension of the assault.   The poet uses alliteration in the form of consonance: the plosive "b" first found in "blow" subtly batters the ear throughout the quatrain--"beating," "bill," and "breast," which occurs twice; the initial "g" found in "great" echoes in "girl"; and an initial "h" repeats in "her," which occurs three times, "he," "holds," "helpless," and "his".   Yeats ends the first line with "beating still," an example of anastrophe, a kind of hyperbaton, the unusual arrangement of words or clauses within a sentence, frequently for poetic effect.   The figure not only creates tension through arrangement but also throug... ...idled sexual passion, the coexistence of power and wisdom in human life, and the potential for combining youthful vitality and passion with mature knowledge and wisdom.    Works Cited Lanham, Richard A.   A Handlist of Rhetorical Terms.   2nd ed.   Berkeley: U of California P.   1991.   1-161. Perrine, Laurence.   Instructor's Manual to Accompany Literature: Structure, Sound, and Sense.   4th ed.   New York: Harcourt.   1983.   147-48. Yeats, William Butler.   "Leda and the Swan." Literature: Structure, Sound, and Sense.   4th ed.   Ed. Laurence Perrine.   New York: Harcourt.   1983.   636 The Spiritual Marriage of Maud Gonne and W.B Yeats (excerpt from Women of the Golden Dawn: Rebels and Priestesses by Mary K. Greer--an account of Yeats's fascination with the beautiful Irish revolutionary Maud Gonne, who inspired his greatest poetry and plays))   

Macbeth a Victim of Choice not Fate :: essays research papers

The three witches told Macbeth of his fate. Did the events in Macbeth?s life occur because of the witches? prophesy or was it because of the choices he made? Could there possibly be some of both? What caused Macbeth to fall? Was it his fate or his free will? To begin, we look at the first prediction of the witches. They call him by the names of ?Thane of Glamis?, which he already is, ?Thane of Cawdor? (a title he does not know he has been given), and "King hereafter." As a result, the first two things the witches tell him aren?t prophesies because they have already happened. Look at the third and most important prophecy. The witches tell Macbeth that he will become ?King Hereafter?, there?s knowledge that this actually happened. ?If chance will have me king, why, chance may crown me.? (1 3) Did it happen because of fate or did Macbeth make it happen? The witches tempted Macbeth to kill the King, however, it was his own ambition that led him to do that terrible thing. Macbeth, even though he was uneasy, he chose to kill King Duncan and ascend to the throne of Scotland. ?Nothing is but what is not.? (1 3) Look at the second set of prophesies. The witches tell Macbeth to beware of Macduff. They tell him that "no one born of a woman shall harm Macbeth." The witches are being sneaky here to give Macbeth the illusion that he cannot be harmed. Macduff eventually kills Macduff. Does Macduff, who is not born of woman, (his mother passed before he was born) kill Macbeth because of fate? Maybe he does but why does Macduff want to kill Macbeth anyway? Macbeth killed the king and took the throne, so there is an apparent reason that it was Macbeth?s choice. Finally, the witches tell him that he will not fall until ?Birnam Woods meets Dunsinane Hill.? Well, Birnam Wood meets Dunsinane Hill and Macbeth is defeated. This again is partially Macbeth?s fault. If he hadn?t killed the King, Malcolm?s forces would never have attacked him and made the prophesy true.

A Balance Between Nomothetic and Idiographic Approaches Essay

The idiographic and nomothetic approaches in psychology are often regarded as representing opposing and conflicting positions about how best to study people, especially intelligence and personality. However, the two may be seen as complementary, with both necessary to gain a fuller understanding of human beings. The idiographic approach focuses on: ‘the individual and recognises the uniqueness of the person in terms of their experiences, feelings, developmental history, aspirations and motivations in life, and the values and moral codes by which they live’. The word idiograph comes from the Greek word idios, meaning ‘own’ or ‘private’. Hence the idiographic approach in psychology is concerned with the private, subjective and unique aspects of a person and employs methods of inquiry which provide information about subjective experiences. The idiographic approach is characterised by qualitative methods of investigation. Qualitative methods include unstructured interviews, case studies, self report measures, introspection, and the psychoanalytic techniques of free association and dream analysis. The idiographic approaches is holistic and places great value on the individual’s conscious experiences. The humanistic perspective in psychology perhaps best exemplifies the idiographic approach. Freudian psychoanalysis can also be said to adopt an idiographic approach as he did not use any scientific method to test or find evidence for his theoretical claims. Approach The nomothetic approach in psychology focuses on: ‘similarities between people and attempts to establish general laws of behaviour and thought that can be applied to large populations of people, or indeed to all people’ The word nomothetic comes from Greek words nomos, meaning ‘law’. Hence, the nomothetic approach is most closely aligned with the scientific approaches in psychology. This means that it uses scientific methods of investigation, particularly experiments, to test hypotheses that are derived from theories about human behaviour and thought. The nomothetic approach adopts a reductionist viewpoint, placing great value on objectivity and replication. The behaviourist, cognitive ad biological perspectives best exemplify the nomothetic approach. Freudian theory also attempts to establish laws or rules about human beings, for example the psychosexual stages and the Oedipus complex. Freud believed these were applicable to all and the theory is nomothetic in this respect. Background Humanistic psychology adopt a more idiographic approach, seeking the more unique aspects of individuals, rather than producing generalised laws of behaviour that apply to everyone. It highlighted the value of more individualistic and idiographic methods of study, particularly in areas of personality and abnormalities. Classification manuals like the DSM-IV, which lists the essential behavioural criteria of diagnosing autism, adopts a nomothetic approach and classify people according to particular type of disorders. Traditionally, the idiographic and nomothetic approaches are seen as conflicting, with the implication that as a psychologist you can only operate from one of these positions. Cronbach (1957) identified this potential source of conflict between psychologists about how best to study the nature of what it is to be human. If the psychologist seeks to develop theories that apply to large populations then the nomothetic approach is preferable. If, however, the psychologist is interested in the uniqueness of a person, then the idiographic approach is the one to adopt. Subjective experience The idiographic approach is often regarded as non-scientific, as subjective experience cannot be empirically tested and it is difficult to generalise from detailed subjective knowledge about a person. Some psychologists argue that scientific principles can be applied to study the uniqueness of individuals and the norms and rules by which a specific person operates can be identified. The idiographic approach can be used to study topics such as privation which are relatively rare and depends upon the circumstances surrounding the individual. Most evidence for effects of privation has come from case studies of children who have been raised in conditions of neglect. The case of Genie (Curtiss, 1977) suggests that severe privation has permanent effects. At the age of 13 years she was unable to speak, physically underdeveloped and showed inappropriate emotional responses. Despite fostering and intellectual stimulation, Genie apparently never recovered from her years of privation, although there was a suggestion that other factors may have contributed to her problems. Koluchova’s longitudinal study followed the long-term development of twin boys who had suffered severe privation in early childhood showed that children who have experienced severe privation seem able to overcome the effects of their early suffering with appropriate treatment and care. As such the nomothetic approach would be unsuitable and unable to gather any information which would contribute towards our understanding of the topic. The two approaches can be complementary as the idiographic approach can shed further light on a general law of behaviour established through a nomothetic approach. Idiographic research may disprove a general law of behaviour. For example nomothetic research supported the idea of a multi-store model of memory with information flowing through the STM to LTM. However case studies of patients with brain damage suggest that the multi-store model is over-simplified. A patient known as KF suffered brain damage following a motorcycle accident, and underwent brain surgery. Some years later he was found to have normal LTM storage but an STM capacity of only two items. If STM was necessary for the transfer of information to LTM, then KF’s LTM should also be affected. As a consequence, further models of memory have been proposed and tested. On the other hand, idiographic findings can lead to large scale research. Piaget used the idiographic approach gaining rich and detailed information about the development of his own children’s thinking. These finding inspired further nomothetic research and theories into cognitive development were developed. Scientific approach Both approaches can contribute to the scientific approach – the aim of science are to â€Å"understand and describe† which corresponds to the idiographic approach and to â€Å"predict and control† which corresponds to the nomothetic approach. The nomothetic approach generalise findings e. g. in terms of the primacy and recency effects, more words are recalled from the beginning and the end of the list, irrespective of the length of the list. However an idiographic approach could be used to find the different techniques that people have used to recall the items In contemporary psychology, the idiographic-nomothetic debate is still an important distinction. Attempts have been made to bring the two approaches together in an interactionist model (Bandura, 1986), but no influential solution has been found. It could be argued that the strengths of one approach compensate for the limitations of the other and so both approaches are needed for a complete study of psychology. The nomothetic approach has helped psychology to become scientific by developing laws and theories of human behaviour that can be empirically tested. This approach attempts to determine laws and common characteristics for all people or large groups of people in a culture. It also helps to combine biological and social aspects of a person. However, the focus on general laws and theories neglects the subjective and unique experiences of the person. The extensive use of controlled laboratory experiment means that there is a problem of generalisation to everyday life. Some psychologists also argued that this approach overemphasises the similarities between people and gives little attention to differences. Alternatively, the idiographic approach focuses on the subjective experiences of the person making the individual feeling valued and unique. Each person is valued as an individual rather than seen as one amongst many. Conclusion This approach provides detailed psychohistories and attempts to understand the many influences on how they come to be as they are. Humanistic psychology uses an idiographic approach to enable people to develop their full potential. However, this approach largely neglects biological, especially genetic influences.

King Arthur and His Knights Round Table Essay

We have read King Arthur and the knights of the round table. It’s a fantasy/history book. Here is a short summary: After Uther Pendragon’s death, Merlin the druid forms a stone, and in it, a sword. On this sword, it is written that anyone who can pull it out of the stone will become the new king of England. After many years, the young Arthur, (secretly the son of Pendragon), pulls this magical sword out of the stone, and becomes king. Together with Merlin, he constructs a round table, where only the best knights of England may sit. More and more knights come to join the brotherhood of the Round Table, and each has his own adventures After many years, The holy knight Sir Galahad, the son of Sir Lancelot, comes to the court of Arthur. With his coming, all knights ride throughout Europe for the search of the Holy Grail of Jesus Christ. Only four knights see the Grail: Sir Lancelot, Sir Percival, Sir Bors de Gaunnes and Sir Galahad. After the Grail is found, the last battle of the Round Table is close-at-hand. In this battle, many knights die and with them, King Arthur, his nephew Sir Gawain, and also, Mordred, the wicked son of King Arthur and his half-sister Morgana le Fay. King Arthur is buried at Avalon, the secret island of the druids and damsels. A remarkeble quote from the book was; ‘and herewith I make you a knight. Go forward as you have begun, and there will be a place waiting for you at the Round Table. And I hold that you will be one of the truest knights in all the Realm of Logres, and one of the gentlest and most valiant. Said Launcelot to Gareth of Orkney. ’ We decided to choose this quote because Gareth of Orkney was a kind of an outsider. When he came to Arthur’s castle, they were making fun of him, and bullied him. But even after everything he has been to, he made it to a Knight of the round table. Next thing you are going to see, are some pictures that deal with the book. We used some pictures from the movie King Arthur. We thought that these pictures were the most matching pictures we could find. You are going to see some pictures of the main characters and more.

Rhetorical Analysis Model of Christian Charity

In John WinthropÊ ¼s sermon, â€Å"Model of Christian Charity,† Winthrop uses persuasive diction and ï ¬ gures of speech to reinforce his idea of a â€Å"city upon a hill,† which is having absolute unity and conformity in able for the colony to prosper, in which others will look to as an example for guidance. His entire sermon is in a ï ¬ rst person plural to refer to the Puritans that he is speaking to and saying that they are a group that is not diverse. Winthrop states that they must be â€Å"knit together, in this work, as one man,† which means that every individual is meant to make a commitment to the group; that those individuals are meant to work together as common destiny. By referring that the Puritans must follow the ideas of being the city upon a hill, suggesting that they all come together no matter what their differences are to become a much larger entity, in which others around them will follow for guidance. Not only does John Winthrop insist o n the unity between and among the individual Puritans, he also searches in a unity between God and humans.Winthrop talks about the deep bond that the Puritans have with God; he is not only binding them together, but he is also showing the higher purpose that God intends to have. Winthrop states that is order to keep the bond with God they must follow his ways and keep their â€Å"Covenant with Him,† so they will be able to prosper. Winthrop is combing politics with religion that foreshadows this type of theocracy to come and also dramatically setting this as an example of a spiritual and physical unity that Winthrop seems to impulse on among his people and between his people and God.Winthrop shows his desire for his city upon a hill through his motivational speaking to the Puritans and suggesting them to have this sense of community to succeed their goal and to have faith in God and in his ways, to succeed in this pride of accomplishment.

Similar Themes but Dissimilar Fate

Parallel incidents that can be found in â€Å"Pyramus and Thisbe† and Shakespeare’s â€Å"A Midsummer Night’s Dream† demonstrate Shakespeare’s adaptation of the tragic myth. The mere mention of the myth in Act 5, confirms the playwright’s attempt to imitate the theme of the story. However, in contrast to the other, â€Å"A Midsummer Night’s Dream† being a comedy, offers a happy ending, where lovers are united and blessed by fate. The story of Pyramus and Thisbe occurs as a play within â€Å"A Midsummer Night’s Dream. † It is presented in Theseus’s wedding, supposedly to satirize the love between Lysander and Hermia. However, a twist occurs in the end, giving the play a happy ending, thus departing from the real context of the myth. Parallelism between the two can be recognized in the theme, characterization, and plot. Both use the theme of forbidden love and disobedience. The beginning of the play suggests a close thematic resemblance to the myth. Egeus, the father of Hermia, seeks Theseus’s judgment regarding his disobedient daughter. Hermia, the daughter, is arranged to marry Demetrius, but she loves another man named Lysander, who also occurs in the scene. The lovers are very much in love but Egeus refuses to have them marry because of a promise he has given Demetrius. From this, we can see parallelism in the theme of forbidden love and disobedience of children to their parents. However, the presence of Demetrius is an addition, because in the myth, there is no mention of a third party. As such, Demetrius’s character is one element that suggests Shakespeare’s intention of dissuading from the old lovers’ myth. Like Pyramus and Thisbe, Lysander and Hermia are blinded by their love. That night, they profess their love for one another. Like the lovers in the myth, they seem unable to live without each other. Therefore, they plan to elope to Lysander’s aunt’s house to get married in secrecy. In doing so, they need to trod a forest where they meet a different fate. Similarly, Pyramus and Thisbe, being forbidden to continue with their love, decide to elope the next night and see each other at a monument, where they meet a tragic ending. This event in the plot makes a good resemblance with that of the myth, where lovers decide to take full control of their fate. However, just like the old myth goes, the lovers are doomed not to have everything going according to their plans. In Act 3 of the play, we see Shakespeare’s intention to make a twisted ending with the decision Lysander makes. As Lysander and Hermia lose each other in the forest, we find another parallelism where Pyramus fails to see Thisbe in the designated place. According to the myth, Pyramus does not find Thisbe and thinks that she is slain by a lion. In thinking so, he kills himself, and when Thisbe sees him dying, she does the same. Taking resemblance to the myth, Lysander is supposed to meet his death in the forest. This should happen in the hands of Demetrius who decides to take revenge over him for losing Hermia. However, the death of Lysander that the audience expects does not happen. Instead of dying like Pyramus, Lysander confesses his change of heart to Demetrius, â€Å"Content with Hermia! No; I do repent The tedious minutes I with her have spent. Not Hermia but Helena I love: Who will not change a raven for a dove? (Act 3, Scene 2) He confesses that he has had a change of heart and does not love Hermia anymore. Instead, he loves Helena, the girl who loves Demetrius. Because of this twist, Lysander is saved from potential death. Similarities in characterization can be recognized in the two literary texts. In the myth, the characters are too overcome by love, as in the play. Specifically, we see Thisbe and Hermia with great similarity in their intentions. In her dialogue with Demetrius, Hermia shows characteristics of Thisbe of being passionate to her love and willing to die. She pleads to Demetrius, â€Å"For thou, I fear, hast given me cause to curse, If thou hast slain Lysander in his sleep, Being o'er shoes in blood, plunge in the deep, And kill me too. † (Act 3, Scene 3) This shows the discernment of Hermia to die instead of living without Lysander. Like Thisbe, Hermia feels there is no tomorrow if she will not be reunited with Lysander. More than the characterization, we see a similarity in the portrayal of women in the two plots. Both assign women martyr roles of being true to their lovers. Not only do we see Hermia deeply in love with Lysander, but Helena with Demetrius as well. As such we see that the centuries that passed between the myth foretold and the writing of the play did not effect the way women are perceived in the society. As both literary texts contain, they are pictured as martyrs who await their lovers, willing to give up their life for the sake of the other. The theme, characterization, and some parts of the plot demonstrate similarities between the two works. This only shows that the theme of forbidden love among youths is very recurrent in literature. Specifically, the theme of disobedience to one’s parents reveal imitation of the myth. In addition, the characterization which suggests the theme of loyalty despite death as seen in Hermia clearly resembles that of myth. The readiness to die just to escape suffering, and follow a lover till death are also elements taken from â€Å"Pyramus and Thisbe. † Overall, while the play shares similarities with the myth, Shakespeare’s disposition to end his play in a more romantic way provides the characters with a different fate.

Test Motif in the Biblical Story of Adam and Eve Essay

Test Motif in the Biblical Story of Adam and Eve - Essay Example The book ‘Genesis 2’ opens with an event where the God is fashioning a man from the dust and sand and blowing air into his nostrils. Thus, the first man on earth is created and the great story of evolution begins on the paradigm of theology. Adam and Eve evidently pass through a test that is framed on the paradigm of temptation. God actually tried to test the capacity of self-control and self-restrain operating within man. This is the reason he frames the â€Å"forbidden fruit or the fruit of the knowledge and good and evil† and the serpent act as a provocation motif for the first man and the woman. Falling a prey on the hands of the provocation brought by the serpent, the first man, Adam and the first woman, Eve taste the forbidden fruit which apparently might seem a bad choice cause they were already aware about the punishment which could be entitled upon them for going against the will of God. Yet they choose it, which proves that the seed of inquisitive instin ct is primitive among men and for that they can even undergo fret and pain. Initially the characters fail to pass the test as they already lose their Garden of Eden and get ready for facing the pain, cruelty and all other complexities of life but the event at a greater realm, hints that the fallen couple of Adam and Eve are ultimate winners because they are the real fighters who survive the struggle for the rest of their life. Contribution of Plot Character and Setting in the Overall Artistry of the Narrative

Insolvency Law Essay Example | Topics and Well Written Essays - 3000 words

Insolvency Law - Essay Example Contextually, in order to improve their image in front of the investors companies at times tend to adopt approaches which though considered negative in business but still they ensure better business performances. This aspect along with various other reasons like conflicts amid the management, a lack of proper communication in business, crisis in the business sector as well as improper controlling of the business activities further result in impacting the ability of business units to pay back the debt of their creditors and shareholders thereby affecting the performance and existence of the business up to a considerable extent2. This aspect in legal terms is considered as insolvency. In this particular context, the insolvency law regulates the companies who are not been able to pay their debt to the shareholders or creditors. It is directly implied to companies which are being formed under the Companies Act of 2006 in the UK. However, with the passage of time, the issue of insolvency has become more and more severe which further calls for the need of stern laws and principles3. Contextually, the Cork report will be vital to consider which has recommended certain principles to be implemented in the operations of companies that would be helpful in dealing with the issue of insolvency. This particular report will mainly highlight one of the recommended aims in paragraph 198 of the Cork report and depict its importance and need through critical analysis. As described above, the Cork report was formed with the intention to recommend certain principles that could be implemented in the operations of business units to assure a more profitable business operation further reducing the probability of insolvency of the business. The report came up with certain aims for improvement in the modern day insolvency law which in turn led to the formation of the Insolvency Act of 19864. In the report formed by Kenneth Cork, there were certain

Journal Essay Example | Topics and Well Written Essays - 250 words - 73

Journal - Essay Example Additionally, I do not understand how change in time as well invention of technology will in any way change a humble person to a narcissist. Despite of these confusions however, I conquer with the opinion of O’Brien that the current young people lack cognitive empathy. This is evidenced by the neglect of young people towards each other not only at school, but also in other social amenities. At least the article makes me know that I am not I my own world when I consider current youths self-centered in their activities. In addition to expounding my understanding of the challenges of the young people, today’s reading also boosts my writing skill by introducing me to new vocabularies. It also expounds my reasoning and as a result enables me to learn how my courses relate to each other. Additionally, today’s reading enhances practicability of what we read before by detailing on what takes place in the current society. Although I do not understand how O’Brien carried out his research worldwide and came up with the conclusion that human empathy is declining with time, I do agree that his article was educative and

Evaluating the Sustainability of a Development Plan Assignment

Evaluating the Sustainability of a Development Plan - Assignment Example The interconnectivity of the town is one factor that has been considered in the design considering the need for people to travel or move from various locations and accomplish their missions in the process. The Green Square Railway Station will be a major transport feature connecting various parts of the city and the outside world. Most important in the development of the sustainable development plan for Green Square is the features that have been put in place to conserve water and reduce the emission of green house gases (Green Square Town Centre 2011). One of the core objectives of the design is to achieve carbon neutrality among the communities. The Green Square area is located in a place that is desirable for community living. One of the main activities that will be involved in the development plan will be the cleaning and revitalization of the South Sydney Hospital site. Among the activities at this stage will be the removal of environmentally unfriendly substances such as asbest os, light fittings and lead-based paints by specialists and using the best conceivable processes City of Sydney (2011). Some of the features that will be installed in the hospital area include a purification plant. Storm water from the plant will be used to flush toilets and irrigate parks. An automatic waste collection system as well as a trigeneration energy system for the production of low carbon energy will form part of the package. In order to reduce emissions, cycling and walking paths will be provided according to City of Sydney (2011). Strategic and Regulatory Context The sustainable development plan debate in Australia is wide and ranges from environmental, social to economic issues and it has major implications on all businesses. As a result, the... This paper stresses that the development of Green Square is bound to achieve its outlined objectives to a high level. For instance in the case of environmental development there has been effective recycling of waste making the environment cleaner, this has led to less deposit in land fills. The state has also managed to control pollution to a greater percentage than before. Soil erosion has also been reduced thus making the land more fertile. Moreover in the case of economic development there has been proper resource management and development. The economic viability of the state has also improved and there is has been appropriate and economically liable land use. In terms of social development the state has maintained excellence is service delivery to he community. There have also been established safe roads and the community has been sensitized on safety issues. There is also he establishment of several; local, historical and cultural organizations which are well sustained. This report makes a conclusion that some issues related to development in Green Square have been more difficult to address than others. This can be attributed to various factors, for instance, the poor distribution of resources in the area which has caused some areas to lag behind in development. There is also the inadequate funding and resources to ensure development and its sustainability. The reliance on donor countries has also caused these difficulties since to get these donors has been a difficult issue.

History of the electric guitar and its music Research Paper

History of the electric guitar and its music - Research Paper Example This "History of the electric guitar and its music" research paper outlines electric guitar influenced the music industry. After the release of the Catcher in the Rye, which revolutionized the American youth and created a rebellious nature in them, teenagers who were particularly involved in achieving their dream of becoming a musician picked up the guitar. Guitar was always the first choice with the looks that it brought to a person and the sign of individuality that was illustrated by playing a guitar was its appeal and this fascinated the teenagers and men in their post teens. When rock and roll was at its peak and bands and singers like Elvis Presley, The Beatles and Rolling Stones were dominating the arena of rock and roll, guitar became increasingly important in their influence. Rock and roll also influenced a new genre that was heavily influenced by guitar music now popularly known as metal music. This type of guitar music was influenced by highly amplified distortion, emphatic beats, and a thick, massive sound and over all loudness. Metal Music was traditionally associated with masculinity and machoism. â€Å"Rock music can change things. I know that it changed our lives.†~ Bono (Abbey 2006) The first mass produced electric guitar was created by Les Paul. (Shaughnessy 1993) Although attempts to transform guitar into an electric guitar had been going on for two decades starting the 1930’s, the pioneering inventor of rock and roll who has been given credit for the invention of an electric guitar, was Les Paul. After the Second World War teenagers were becoming more and more rebellious, and they found satisfaction of that rebellious nature in rhythm and blues of which rock and roll was a mirror, which in turn was a map of cultural development and reaction. From the music industry in USA, with blues to today’s hip and hop and hardcore, every musical genre has taken some sort of an inspiration from rock and roll, inspiring musicians while keeping pace with evolving social and political climate. In one way or the other rock and roll has helped to fuel this evolution, breaking down lines of class and tearing apart racial boundaries. Here the point is not that it was created without conflict. As the saying goes, controversy creates cash. rock and roll is

The Role of the Special Needs Assistant Assignment

The Role of the Special Needs Assistant - Assignment Example It is evidently clear from the discussion that in connection with the various types of help that are essential for the learners, first of all, one should understand that children are different in all aspects, and according to their capacity different types of strategies should be used to inculcate new ideas in them. There emerges the importance of the new provision SNAs, that is, special needs assistants together with a number of resource teachers. It satiates the need of one to one support for pupils in the mainstream schools. Special needs assistants have now proved as an integral part of the educational system of Ireland. Sally Beveridge, Senior Lecturer in Special Educational Needs confirms the role of SNA when she writes, â€Å"†¦all teachers are teachers of pupils with special education needs, with a central role not only in their identification and assessment but also in developing classroom strategies to meet these needs. Researches underline the fact that children have cognitive limitations or other mutilations that may hinder their academic and non-academic development and pave the way for poor classroom performance. Many countries developed sufficient methods and strategies to solve and modify the system of education. Previous studies reveal that Ireland’s educational policy has changed towards enclosure in accordance with the international trends and acceptance. Learning and other behavioral disabilities paved the way for the emerging of new stipulation Special Needs Assistance (SNA) that support the students to overcome his/her learning disabilities in schools. In Ireland, special needs assistants became an integral part of the education scenario. A research article in The Frontline writes, â€Å"Almost 70% of the SNAs surveyed were assigned to one pupil only, and 23% were assigned to two pupils†. The changing nature of Special Needs Assistants serves more serious responsibilities.

Innovative Organisations Essay Example | Topics and Well Written Essays - 2000 words - 10

Innovative Organisations - Essay Example The focus of the writer’s study is on the Apple’s innovative product - iPod which is a current bestseller and in high demand. This product is having the features of downloading favourite music, books and other literatures which can be read and listened too. This iPod can be used in cars and other mobile settings. This report will be able to explain the innovation process and strategies used for the success of iPod product. Through this work the writer would like to put across the factors that help an organisation become innovative and iconic. To withstand in the platform of performance, companies need to be innovative in their activities. So, innovation is getting importance in this highly competitive scenario. In 1960s and 1970s innovation meant a new idea, concept, product or process-invention and in the 1980s it changed in terms of creating something new and bringing it into use. Later in 1990s, innovation was defined as creating something new, bringing it into use and getting a profit from it. Innovation is given huge importance in organisation because keeping pace with innovation is equal to a key to prepare for the future. It will lead to future survival and success of the organisation and it can make competitive advantage out of it. That is why it is seen that organisations are spending huge amount of money for R &D activities. Through this research work, the writer would like to do a study on the innovative process in an organisation and analyse how innovative that organisation is, in the area of performance. For the purpose of this study, the selected Company is Apple Inc., an innovative organization and the writer would concentrate her work on the innovative product iPod. The writer has selected this company because it ranked first in FT500 list of most innovative companies in the world. Apple iPod is the most successful product of Apple

Human Resource Essay Example | Topics and Well Written Essays - 1250 words - 1

Human Resource - Essay Example 1. __False__ Suzy is employed as a secretary in the U.S. Senate. Her supervisor has insinuated that there are negative references in her personnel file. Suzy has demanded to see her personnel file and her supervisor has refused. Her supervisor has violated the Privacy Act. No, he has not violated the privacy Act since it relates mostly to health issues but in this case, Suzy is not authorized to see her personal file .It may be against the company policy to show the personal files of the employees. 4. False Melissa is fired for stealing from her employer, LaMont and Co. She is convicted of the theft, but given only a light sentence. Some time later, a prospective employer calls LaMont for a reference, and is told that the reason for Melissa’s termination was that she had committed theft of employer property. Melissa does not get the new job. LaMont has defamed Melissa According to the labour law the employees shall have the right to self organize and form unions or refrain from it. However, unfair labour practice charges can be brought against an employer on account to wages, hours and other terms of employment if they are not in accordance with the state laws or norms prevailing within the company or industry. False, The Wagner Act identifies the unfair labor practices that the employer can be accused of. The Taft Hartley Act was passed to amend the Wagner Act to restrict mis-use of unionism allowed through the Wagner Act. OSHA allows the workers to refuse to work if they see that the employer is violating their duty of providing a safe workplace. The employer is required to take corrective action but can not replace the workers since it is their right under OSHA to refuse to work in unsafe conditions. 14 TRUE OSHA does not hold employers liable for injuries suffered by employees while working in the employee’s home offices, but employers are responsible for injuries suffered by employees if the employee

“Inevitable vs. Amendable” Essay Example for Free

â€Å"Inevitable vs. Amendable† Essay The film â€Å"Inequality for All† tries to explain; what is the current status of the distribution of wealth and that of income equality? Why this is happening and if this is a problem. Yes, as stated in the film, social inequality is inevitable. But, there is without a doubt a problem with United States distribution of wealth. One of the facts that really opened my eyes was the fact that the 400 richest Americans, together hold more wealth than the poorest 150 million Americans have together. This said, it is scary to think about how obscure was the knowledge we had on the one percent with given how much economic influence they have. The minimum wages vs. growth of productivity graph is one that I found very interesting. Why is â€Å"just† in today’s society to be part a more productive workforce that gets paid less than the workforce we had a few decades ago? The line graph for productivity growth is rising every year, meaning that more work is being done. On the other hand, the minimum wages growth rates were rising but after a while they seem to have plateau and they have been like this for about 30 years. Advances in globalization and technology are also inevitable because it is simple economics that a product shall be produced in the cheapest way possible. Yes, technology does create jobs but as we see in the film companies like Amazon are also opting to operate with high tech machinery instead of the traditional assembly line. Women going to work, general workforce working for longer hours and borrowing money from the financial sectors are coping mechanisms that the middle class used to keep up with their good lifestyles, but in my opinion these are more like defense mechanisms in order to survive in the concrete jungle with the same wages they had 30 years ago. One other comparison that I liked was how the widening inequality leads to a deficiency cycle and when the wealth is equally distributed economic stability is transfused from sector to sector creating a domino effect leading to a virtuous cycle.

Ethyl Acetate Properties

Ethyl Acetate Properties Ethyl acetate is the most popular ester from ethanol and acetic acid. It is manufactured on a large scale for use as a solvent. Ethyl acetate is a moderately polar solvent that has the advantages of being volatile, relatively non-toxic, and non-hygroscopic. Ethyl Acetate is an organic compound which also known as, ethyl ethanoate, commonly abbreviated EtOAc or EA. Below is the table of Ethyl Acetate general data and physical properties: FORMULA CH3COOCH2CH3 MOLECULAR WEIGHT 88.10 MELTING POINT -83.6 °C BOILING POINT 77.15 °C INDEX OF REFRACTION nd20 1.372 DENSITY d20 0.902 g/mL SPECIFIC HEAT (20 °C) 0.459 kcal/kg. °C LATENT HEAT (bp) 88 kcal/kg VISCOSITY (20 °C) 0.455 cP EA SOLUBILITY IN WATER (20 °C) 7.7 wt.% WATER SOLUBILITY IN EA (20 °C) 3.3 wt.% Table 1.1 : Physical Properties of Ethyl Acetate Ethyl acetate can dissolve up to 3% water and has a solubility of 8% in water at room temperature. At elevated temperature its solubility in water is higher. It is unstable in the presence of strong aqueous bases and acids. Ethyl Acetate can be manufactured by several types of process such as esterification, Tishchenkos reaction and Advanced Acetates by Direct Addition (AVADA) technology. In 1985 it was approximately 400000 tones in tons were produced yearly in Japan, North America, and Europe combined. The commercial Ethyl Acetate is a clear, colorless, sweet smell odor and has a minimum purity of 99.8%, with water and ethanol not exceeding 0.03%. Historical Review of Ethylbenzene Processes Ethyl Acetate is primarily produced by direct esterification of ethyl alcohol (e.g ethanol) with acetic acid, a process which involves mixing acetic acid with excess of ethyl alcohol and adding a small amount of sulphuric acid. This mixture contains about 65% of ester (EA). Then the EA is separated and purified by distillation in order to achieve commercial specification. This process considers as exothermic and safe where the heat of reaction is -0.0114kJ/mol with no danger of decomposition. Other methods that often use in manufacturing ethyl acetate are based on Tishchenkos reaction. This reaction is by combining two equivalents of acetaldehyde in the presence of an alkoxide base as catalyst. This way is a commercial method of producing ethyl acetate. Due to the observation and experiment by Tishchenko, the result shown that the obtainable yield of ethyl acetate by adding aluminum ethoxide to acetaldehyde at -20oC is 61%. In addition, new and interesting process of manufacturing ethyl acetate is Advanced Acetates by Direct Addition (AVADA) technology. This reaction used the reaction of ethylene, acetic acid and water with the presence of heteropoly acid (HPA) catalyst. It then will undergo reaction at vapor phase before being fed into the separation section where the major product and by-product being separated. This process can produce ethyl acetate at 99% concentration. The Uses of Ethyl Acetate Ethyl acetate is used as solvent in a wide range application especially in industries. It is one of the most popular solvent that used in surface coating and thinners manufacture such as nitrocellulose lacquers, varnishes and thinners. It exhibits high dilution ratios with both aromatic and aliphatic diluents and is the least toxic of industrial organic solvents. Pharmaceuticals also required ethyl acetate as an extraction solvent for the concentration and purification of antibiotics. Manufacturing of various drugs also used ethyl acetate as an intermediate. High purity product can be used as a viscosity reducer for resins used in photoresist formulations in the electronics industry. Besides that, ethyl acetate acts as a solvent in the preparation of synthetic fruit essences, flavors and perfumes. On the other hand, the extensive amounts of ethyl acetate are used in the manufacture of flexible packaging and in the manufacture of polyester films and BOPP films. It is also used in the treatment of aluminium foils. Ethyl acetate is used as solvent to dissolve the resin, control the viscosity and modify the drying rate in inks for flexographic and rotogravure printing. Based on ICIS article that has been updated April 2008, the global demand is predicted to grow at 3-4%/year because of strong demand for surface coatings and as a replacement for restricted solvents. China and Southeast Asia are largest demand while Western Europe is developed markets. Southeast Asia and China are expected to become the most popular for ethyl acetate production and consumption. The Southeast Asian paints and coatings market is expected to grow at 5-6%/year. Japans Daicel Industries is converting an acetic acid plant in Otake, Hiroshima to produce ethyl acetate by using bio-ethanol as the raw material. It will have a capacity of 50,000 tonnes/year with production expected to start in spring 2009. The global demand growth for US is about 2%/year to 2009. According to ICIS Chemical Business (ICB), US demand increased from 88,500 tonnes in 2005 to 95,300 tonnes in 2009. Around 60% of ethyl acetate is consumed in US as a solvent in a variety of coating formulations. These coatings are used for wood furniture and fixtures, agricultural, construction and mining equipment, containers and closures, auto refinishing, and maintenance and marine applications. Around 20% of the ethyl acetate is used as solvent-based architectural coatings for both exterior and interior use. This sector has been growing at approximately 6%/year. However, in industrial coatings the usage of ethyl acetate is decline because of environmental constraints has largely been completed and future growth in the US is estimated to be a healthier 2.5%/year up to 2009. OEM (original equipment manufacturer) solvent-based coatings have been declining slowly in the US. The OEM sector, however, is the largest and represents 58% of ethyl acetates coatings use demand. The remaining sector, specialty coatings, which includes marine coatings, has held steady. The European market is reported to be balanced with big supply and steady demand. However, future demand is expected to be flat and or even contract slightly as consumption by local paints and inks sectors shrinks as production moves eastwards. In the UK, INEOS has acquired BPs ethyl acetate business including a 250,000 tonnes/year plant in Hull. Future consolidation is seen as possible in Europe as ethylene-based producers struggle to compete against more competitive ethanol-based production. Europe could also become more reliant on imports. PROCESS BACKGROUND Esterification Esterification is a chemical reaction process between alcohol and carboxylic acid in the presence of catalyst that formed ester. This mixture converts to ester about 65% at room temperature. The commonly concentrated sulphuric acid is acting as a esterification catalyst to enhance the reaction. The sulphuric acid removes water to help shift the equilibrium towards forming more ester product. Water is a by- product and must be removed in order to get the equilibrium in the desired direction. This process is a simple process, well known reaction, and moderately exothermic where the heat or reaction, H is -0.0114kJ/mol with no danger of decomposition reaction. The optimum temperature for this reaction is in the range of 363 K 400 K while the optimum pressure is in the range of 20 bar 40 bar. Ethanoic Acid + Ethanol Ethyl Acetate + Water CH3COOH + C2H5OH CH3C02C2H5 The reaction between acetic acid and ethanol to produce ethyl acetate in the presence of concentrated sulphuric acid. This process is released a few amount of heat to the surrounding and classified as exothermic reaction. This reaction is called a homogeneous liquid phase. Water is formed in the reaction is removed continuously to ensure maximum conversion of acetic acid. The catalyst can be heteregenous and homogeneous. There are two categories of catalyst that can be used in this reaction, mineral acid catalyst and para toluene sulphonic acid or ion exchange resins can serve as heterogenous catalyst. Process Description Ethanol and acetic acid together with crude ethyl acetate is fed into the reactor in the presence of concentrated sulphuric acid to produce ester and water. Then, the products are fed into the distillation column (DC1) to separate water and ester (ethyl acetate). The bottom product of DC1 is water and the overhead product is ethyl acetate. This part are taken by dehydration and azeotropic distillation of ethyl acetate and water. The overhead product is passed to the decanter to separate the organic phase and aquase phase. The upper layer known as organic phase while lower layer known as aqueous phase. partially of organic phase is fed into the reactor and another potion of organic phased is passed into the second distillation column (DC2). The second column is a purify process where to give the pure ethyl acetate (bottom product). The top product is a mixture that consists of ethyl acetate, water and ethanol. this mixture is separated after cooling process and the light phase is fed back to DC2 and the rest is transferred to the second decanter where its process is same as the first decanter to separate the organic and aqueous phase. Pipeline is used to combine the aqueous phase from the both decanters and distilled in the third column to give waste water at the bottom product and again ester, water and alcohol. This stream is recycled into the reaction column. Raw Material Ethanol: Ethanol is one of the material that is being used in the esterification process. it is also known as ethyl alcohol. ethanol is a volatile, flammable and colorless liquid. Ethanol can be obtain by fermentation of plants. Ethanol is relatively non-toxic and dissolve in water. It is a renewable energy source and it has less harmfull effects on the environment. However, ethanol will also give an impacts to the environment. The use of ethanol is a problem for conventional air pollutants. Ethanol used will increase the emission of chemicals that lead to the production of ozone. Ethanoic acid: One of the raw material needed to complete the reaction. Ethanoic Acid is one of the simplest carboxylic acid. it is a colourless liquid with an unpleasant pungent odour. ethanoic acid is produced by the oxidation of ethanol. Ethanoic acid is highly corrosive to the metals and it is also potentially harmful to our health. Sulphuric acid (catalyst): Sulphuric acid is chosed as homogeneous catalyst in this reaction. this catalyst is very effective mineral acid catalyst. however, this sulphuric acid is strongly corrosive and leaves sulfate residues. besides that, it is also generates large amount of heat. Tishchenkos Reaction Tishchenkos reaction is a reaction that need the presence of an alkoxide base while two equivalents of acetaldehyde is combining. This way is becoming commercial method of producing ethyl acetate in Europe since acetaldehyde become important intermediate on the basis of acetylene. Due to Tishchenko, the obtainable yield of ethyl acetate by adding aluminum ethoxide to acetaldehyde at -20 °C is 61%. The reaction is expressed by, [catalyst; alkoxide base (e.g Aluminum Ethoxide)] 2CH3CHO CH3COOCH2CH3 (Acetaldehyde) (Ethyl Acetate) Figure 1.3: Tishchenkos process Process Description For the process of Tishchenkos reaction, acetaldehydes will be introduced to the catalyst solution continuously. The catalyst is first need to be prepared by dissolving granular Aluminium in an ethanol-ethyl acetate mixture in the presence of aluminium chloride and small amount of zinc chloride. This catalyst (basicly Aluminum Ethoxide) is prepare uncontinuosly. In reactor, while acetaldehyde contact with the prepared catalyst, the ratio of the reaction partner must be adjust in order to obtain 98% transformation of acetaldehyde in one passage. A further 1.5% transformation is achieved in stirring vessels. Consecutively to make sure the reaction temperature is kept to 0 °C, brine with normally -20 °C will be used as the cooler. This reaction takes approximately 1 hour to completely mix before being transfer to residue separation. Next, separator is needed to remove the residue that contain in the mixture. The distillable products are removed by evaporation. For the economic issue, the residue is treated with water to regain ethanol. For the residual slurry, it can either be given to biological degradation plant or it can be burned together with other organic waste products. Subsequently, the distillable products need to be purifying in so that it can achieve commercial purity which is approximately 99.8%. Therefore, distillation column is used. For the 1st series of distillation column, light end are separated and this steam is further distilled to take non-converted acetaldehyde, which is returned to reactor. Then ethanol that contain ethyl acetate is separated for reuse in catalyst preparation. The bottom of 1st column give the high quality or grade of ethyl acetate that only will obtain at the head of the next column due to the need of separation of high boiling condensation products in mixture with ethyl acetate which will be remove at the bottom. In addition, further small column is needed to recover another part of pure ethyl acetate to isolate acetaldehyde diethyl acetal. Hence, after purification is done the recover product can used as an important intermediate or hydrolyzed in an acid medium to give reusable acetaldehyde and ethanol. Raw Material Acetaldehyde It is also known as ethanal. Acetaldehyde is one of the most important aldehyde and is being produced in a large scale industrially. This substance can be produced by the oxidation of ethylene. Although it is not a costly substance and it is very easy to get, acetaldehyde is a very toxic substance. It can give harm to living organisms and toxic substance is not an environmental friendly. It is an air pollutant resulting from combustion. Advanced Acetates By Direct Addition (Avada) In AVADA process, ethyl acetate is produced by reacting ethylene with acetic acid and water in the presence of heteropoly acid catalyst. The amount of water being used is in range from 1-10 mole% based on the total ethylene and acetic acid. The presence of water can reduce the amount of unwanted by-product that formed by the reaction. The mole ratio of ethylene to acetic acid in the feed stream is in range of 6.0 to 12.2, while for ethylene to water, the mole ratio is between 8.0 to 17.0 and the mole ratio of acetic acid to water is from 1.25 to 1.40. Heteropoly acid CH2 = CH2 + CH3C02H CH3C02CH2CH3 (ethylene) (acetic acid) Water (ethyl acetate) The reaction is preferably carried out at a temperature in the range from 160 °C to 195 °C while the preferably pressure is between 1200 kPa to 1500 kPa. The catalyst used must consist at least one heteropoly acid salt of a metal such as litium, cuprum, and magnesium which supported on a carrier. The heteropoly acid used is phosphotungstic acid while the carrier is silica. Heteropoly acids usually have a high molecular weight in the range of 700 8500 and include dimeric complexes. They have high solubility in polar solvents such as water or other oxygenated solvents. In order to achieve optimum performance, the carrier should free from metals or elements which can affect the catalytic activity of the system. To prepare the carrier, firstly the heteropoly acid is dissolved in distilled water, demineralised water, alcohols or other non-aqueous solution. Then the carrier is soaked in the acid solution for several hours with periodic manual stirring. After that it is filtered using Buchner funnel to remove any excess acid. The wet catalyst is then placed in an oven at elevated temperature for several hours to dry. Lastly it is allowed to cool to ambient temperature in desiccators. Now this supported catalyst is ready to be used in esterification process. BASIC FLOW DIAGRAM OF ETHYL ACETATE PRODUCTION BY AVADA The basic flow diagram of the unit is shown in the above figure. The unit consist of feed section, reaction section, and product and by-product separation section. The basic flow diagram of the unit is shown in the above figure. The unit consist of feed section, reaction section, and product and by-product separation section. The fresh feed which contain ethylene, acetic acid and water are fed into the vaporiser. Vaporiser is used to change the liquid phase feed into vapour phase as the reaction is preferably carried out in the vapour phase. It also includes a recycle system for both unreacted feeds and all the major by-products. The combined feed vapour stream is fed to a reactor train comprising of four fixed bed reactors in which each reactor already filled with catalyst. The reactants are passed over the catalyst suitably at a GHSV (Gas Hourly Space Velocity) of 300 to 2000 per hour. The first three reactors are fitted with acid/water injection to the exit streams. This is to facilitate independent control of reactor inlet temperatures and to maintain the desired ethylene to acid ratio. The fourth reactor functions as finishing reactor where the final conversion of ethylene and acetic acid to ethyl acetate is achieved. There are four by-product formed from the reaction which are 2-butanone, acetaldehyde, ethanol and diethyl ether. The crude product stream exiting the last reactor is cooled before entering the flash drum where the separation of non-condensable (gas) and condensable (liquid) phases occurs. The recovered gas is recycled back to the vaporiser while the liquid stream enters the product separation and purification system. In this system, series of distillation columns designed to recover and purify the final product. It is also to recover the unreacted acetic acid, water, ethanol and light ends streams for recycling back to the vaporiser. Advantages and Disadvantages of AVADA The AVADA process is superior to other additional processes in terms of environmental protection. This is because AVADA uses a solid acid catalyst. Therefore, there are fewer requirements for the treatment and disposal of aqueous effluent compared to traditional esterification reaction that produces as much water as ethyl acetate. Since AVADA process eliminates the intermediate esterification steps and the need for ethanol, it save about 20% on energy cost compare to conventional routes. The AVADA process produces high purity (more than 99%) which reduces the production of by-products. Undesirable by products such as 2-butanone and acetaldehyde may be controlled by careful adjustment of feed composition and reaction temperatures while maintaining acceptable ethyl acetate yields. The production of c4 unsaturated hydrocarbons is significantly reduced. Therefore, the catalyst lifetime can be extended. The disadvantages of AVADA process is rapid catalyst deactivation thus disturbing the quality of the product. However, this problem can be solved using a bed porous silica beads with the heteropolyacid impregnated in the pores. PROCESS SELECTION There are three methods found in the production of ethyl acetate which are Tishchenko, Esterification and Advanced Acetates by Direct Addition (AVADA). By considering all of the advantages and disadvantages of each process, the Acetates by Direct Addition (AVADA) was chosen as the best alternative to produce ethyl acetate. The main reason AVADA was chosen are because the catalyst used is environmental friendly. TICHSHENKOS ESTERIFICATION ADVANCED ACETATE BY DIRECT ADDICTION (AVADA) RAW MATERIAL Acetaldehyde Ethanol Acetic acid Ethylene Acetic acid Water CATALYST Alkoxide base (e.g aluminium ethoxide) Produced large amount of aluminium residue which is not easily separated Produce large amount of wastewater Acid catalyst (e.g Sulphuric acid) Very corrosive Produce sulphate residue Heteropolyacid (e.g phosphotungstic acid) The catalyst lifetime can be extended Using solid catalyst- waste free and less requirement for treatment OPERATING CONDITION 0 °C 1 hour reaction 90 0C 127 °C 20 bar 40 bar 160 °C 195 °C 1200 kPa 1500kPa PURITY Crude ethyl 61 % purity Crude ethyl 55 % purity Crude ethyl 99 % purity NUMBER OF EQUIPMENT USE 5 equipments ( distillation column, feed surge drum, reactor, separator, mixer) 3 equipments (reactor , decanter, distillation column) 5 equipments (vaporizer, reactor, flash drum, distillation column, compressor) REACTION 2Acetaldehyde Ethyl Acetate ethanol + ethanoic acid ethyl acetate Ethylene + acetic acid Ethyl acetate AVAILABILITY OF RAW MATERIAL Produce in large scale in Europe due to the importance of acetaldehyde as intermediate on the basis ofacetylene Easy to get in china Table 1.2: Comparison between all processes PROCESS ADVANTAGES DISADVANTAGES AVADA (Advanced Acetates By Direct Addition) Undesirable by products such as 2-butanone and acetaldehyde may be controlled by careful adjustment of feed composition and reaction temperatures while maintaining acceptable ethyl acetate yields. The production of c4unsaturated hydrocarbons is significantly reduced. The catalyst lifetime may be significantly extended. The process economics are improved by a reduced requirement to operate process purge streams to reduce the recycle of undesirable by-products and by the ability to de-bottleneck the product purification system. Very high purity (>99%). Avoid environmental hazards by using heteropolyacids (environmentally friendly). More energy efficiency save ~20% on energy costs. Using solid catalyst waste free and less requirement for treatment and disposal of aqueous effluent. Rapid catalyst deactivation thus disturbing the quality of the product. Esterification Well known reaction. Moderately exothermic reactions with no danger of decomposition of reactions. The reaction also exhibit second order ractions when no strong acid is present and a kind of autocatalytic behaviour when the acid is introducespurification system. Acidic feedstocks Concentrated sulphuric acid is a harmful chemical reagent. Generates large amount of heat. Tishchenkos Reaction The raw materials are produced in large quantities. The price of the raw material is not very costly. It is an alternative way due to expensive price of ethanol. Produce large amount of aluminium residue which is not easily separated due to the use of aluminium ethoxide as a catalyst . The use of the catalyst can create a large amount of wastewaters and thus extra cost is needed to treat the waste. The raw material, acetaldehyde is a very toxic substance. Table 1.3 : Advantages and disadvantages of each processes